Different journeys and travel packages organised through a clearer and more intuitive website structure.
For Royalty of Bosnia, we redesigned the entire website, reorganised its extensive travel offer and added more than 150 different journeys and travel packages. At the same time, we improved the website's SEO structure to increase the visibility of destinations in Google search results.
Different journeys and travel packages organised through a clearer and more intuitive website structure.
Increase in sales following the website redesign, restructuring of the offer and improvements to the overall user experience.
Improved organic visibility for destinations and travel offers through optimised structure, content and SEO.
Royalty of Bosnia offers a large number of destinations, journeys and travel packages. The existing website did not present the scale of the offer clearly enough, nor did it make it sufficiently easy for users to find the right trip.
We completed a full website redesign, reorganised the content structure and added more than 150 different journeys. Particular attention was given to clear navigation, destination presentation and a simpler path from browsing to choosing the right travel package.
Alongside the redesign, we carried out SEO optimisation of the website's structure and content. The focus was on improving how individual destinations and travel offers are understood by Google and discovered through organic search.
“It was important for us that the website could present a large number of journeys properly while remaining simple and easy to navigate for our travellers. The redesign gave us a stronger presentation of our offer, better visibility for our destinations on Google and, most importantly, measurable growth in sales.”
Royalty of Bosnia received a more modern and functional website, a clearer presentation of its extensive travel offer and stronger organic visibility for its destinations. Following the redesign and SEO optimisation, sales increased by 25%.
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